News : New Look Partners with TransPerfect to Launch French & German Sites
New York, NY, USA, Augment, 2017 -- TransPerfect, a provider of language and technology solutions for global business, announced the launch of German and French e-commerce sites for British retailer New Look.
New Look is a UK-based provider in fast fashion that emphasizes fashion to men, women, and children through its network of retail stores and its e-commerce site.
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By utilizing TransPerfect’s GlobalLink Connect integration for SAP Hybris, New Look is able to submit content for translation from within the SAP Hybris Product Content Management and SAP Hybris Customer Experience user interfaces.
"With hundreds of new lines being added to the New Look site every single day, being able to update all language sites simultaneously via SAP Hybris has been invaluable," commented a New Look spokesperson. "We are excited to continue our partnership with the team at TransPerfect, and to enable more of our European customers to shop the latest trends in their preferred language."
TransPerfect Co-CEO Liz Elting remarked, "New Look’s investment in an in-language shopping experience for their customers is consistent with their vision of delivering on-trend fashion and a top-notch customer experience. We are thrilled to partner with New Look as they continue their expansion and impact to new markets abroad."
Co-CEO Phil Shawe commented, "New Look is a rapidly growing and popular retailer with a respected brand name and a track record of success. We are delighted to be working with them as they continue to offer a more tailored online shopping experience to customers across Europe."
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From TransPerfect
With annual revenues of more than $400 million, TransPerfect is the world's largest privately held provider of language services and technology solutions. From offices in more than 85 cities on six continents, TransPerfect offers a full range of services in 170 languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and EN 15038 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.
Published: Monday, August 14, 2017
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