News : New Report from TTi Research Reveals Utilities Customer Satisfaction is firmly ‘On Hold’ in 2019
London, England, Sept 9, 2019 -- Customer Satisfaction Benchmarking Report for the Utilities sector from UK market research company, TTi Research, reveals that the sector is experiencing a satisfaction downturn, with call handling being a key driver of customer discontent.
This latest snapshot from TTi Research’s multi-sector Customer Satisfaction Benchmarking Survey – covering 24 months between May 2017 and May 2019 - offers a detailed comparison of how the Utilities sector measures up against nine other industry sectors, as well as offering unique insights into how individual energy and water providers perform and compare, using real insights from customers.
Glyn Luckett, Commercial Director at TTi Research, said of the new report: "With this report we have been able to pinpoint the key interactions and touchpoints that are increasing customer effort the most. We surveyed over 7,100 UK respondents, including 644 Utilities customers. With the Utilities sector in a constant state of flux, this report allows us to give Utilities providers a sense of how important customer research and analysis is to bring about meaningful and positive understanding of customer priorities, where changes are required, and how their customers perceive their organisation."
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Hanging on the Telephone
Overall customer satisfaction in the UK Utilities sector, according to these latest insights has dropped further since January 2019, making it now the fourth lowest-ranking sector out of the nine surveyed. TTi Research’s sentiment analysis models enabled researchers to score a series of specific customer interactions over a variety of key touchpoints for both Customer Satisfaction and Customer Effort. Those interactions scoring the highest for customer effort, also consistently received the lowest satisfaction scores.
And the main bugbear of Utilities Customers? ‘Making Contact by Telephone’
Glyn Luckett explained: "With customer problem handling at the crux of Utilities’ customer experience, excessive time on hold, complex automation systems, and passing customers from department to department have consistently been a driver of complaints. This report overwhelmingly highlights a greater need for companies to research their customers’ journey, particularly through call centre systems, in order to uncover where and why problems are occurring and identify the action needed to reduce customer effort."
TTi Research is a full-service market research agency in Berkshire. Research designers and analysts conduct customer, employee and stakeholder research for a wide range of UK and international organisations, including energy and gas networks, retailers and automotive dealers and manufacturers.
Posted by Veronica Silva Cusi, news correspondent
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About TTi Global Research:
TTi Research, a Division of GP Strategies, is an accredited Market Research Society (MRS) Company Partner and leading UK-based market research agency, specialising in helping brands world-wide achieve their goals through high quality customer, employee and stakeholder research.
Published: Wednesday, September 11, 2019
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