San Francisco, CA, USA, Sept. 14, 2022 -- Salesforce, ( NYSE: CRM), a global provider in CRM, introduced new Customer 360 innovations that provide companies with automation and intelligence technologies to drive efficient growth and deliver personalized customer experiences at scale, helping customers do more with less.
With challenging market conditions like inflation, supply chain disruption and labor shortages, it's vital that companies invest in technology that improves operational efficiencies and keeps employees productive, while still delivering the great experiences today's customers have come to expect.
Automating manual tasks helps businesses provide better customer and employee experiences. In fact, 91% of organizations say they need automation technology, but only 23% have actually implemented it across business functions. And, as customer expectations continue to rise, the need for more automated, intelligent processes has increased. Eighty-six percent of consumers say their experience with a brand matters as much as products, while 57% prefer to engage on digital channels.
Companies of all types can benefit from intelligence and automation technology.
"In times of uncertainty, it's critical for companies to focus on greater intelligence and efficiency while staying flexible and resilient to external pressures and changes in customer expectations," said David Schmaier, President and Chief Product Officer, Salesforce. "With Salesforce Customer 360, businesses can automate to save time and money so they can spend their valuable resources on what matters: driving intelligent and personalized customer and employee experiences."
"Today, Sales Cloud covers the full opportunity lifecycle," said Irina Zubova, Vice President, Sales Management and Support at Schneider Electric. "Since building the Digital Opportunity Factory using Sales Cloud, Schneider Electric reduced time-to-close by 30% and earned a 15%–20% success rate from lead to order. Additionally, with Salesforce Platform, Schneider Electric has developed an automated quoting system which has enabled sales and project teams to complete the quote-to-order process for distributors with highly complex orders in as little as 15 minutes."
"We believe that zero distance to customers is the answer to the quintessential question of how to be successful," said Viren Shah, Chief Digital Officer at GE Appliances. "Our partnership with Salesforce enables us to be closer to every single GE Appliances user, understanding their needs, anticipating their desires, and serving them better when they need us. When the pandemic disrupted our normal lives, our 1,700 service agents uninterruptedly continued supporting millions of users from around the country, enabled by Salesforce Service Cloud and Field Service. Solutions such as Consumer Goods Cloud, Marketing Cloud, and MuleSoft help us create insights and intelligence to understand our historic and current service levels; and connect marketing and performance metrics to deliver zero-distance consumer experiences across all channels."
Posted by Veronica Silva Cusi, news correspondent
Salesforce.com delivers software-as-service offering a family of on demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has introduced sforce, a new service that will change how applications are built as significantly as salesforce.com changed how applications are delivered.
Published: Friday, September 16, 2022
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