News : New ZS Analytics and Veeva CRM Partnership
Evanston, IL, USA, June 12, 2015 -- As pharmaceutical companies deploy more and more multichannel marketing and sales strategies to reach time-pressed physicians who leverage digital technology, a new challenge has emerged: How to thoughtfully coordinate the myriad sales and marketing activities in a way that creates a memorable customer experience and effective physician engagement.
Now, pharmacos can turn to software and analytics from global sales and marketing firm ZS and cloud-based software provider Veeva Systems to help orchestrate their sales and marketing interactions.
The new solution helps pharmacos orchestrate the optimal mix of rep and multichannel marketing activity based on physician preferences. The Veeva CRM platform informs sales representatives of all multichannel interactions, and ZS's AffinityMonitor™ provides physician affinity for various channels and marketing offers. ZS's Suggestions Engine™ solution then provides guidance for the reps' next best action.
In addition to its partnership with Veeva to help orchestrate sales and marketing, ZS has become a Veeva OpenData partner. This partnership makes it easy for life sciences companies to access and maximize customer data by eliminating the traditional third-party access agreement process.
Posted by Veronica Silva Cusi, news correspondent
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About Veeva Systems:
Veeva Systems is focussed in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 90 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Paris, Beijing, Shanghai, and Tokyo.
About ZS Associates:
ZS Associates is a provider of sales and marketing consulting, outsourcing, technology and software.
Published: Monday, June 15, 2015