News : Nichols Dollar Saver Improves Customer Engagement with Birdzi’s Applications
Iselin, N.J., USA, July 14, 2015 -- Birdzi, a provider of location analytics and mobile applications for personalized shopper engagement, announced that Nichols Dollar Saver, an independent grocery retailer in Oklahoma, will be implementing Birdzi to provide personalized digital savings to shoppers. Nichols also has joined Birdzi’s Personiphi Network, allowing customers to access additional savings on products they want to buy.
The grocer will replace its previous digital coupons application with Birdzi’s platform in a pilot store this summer, and the applications will be available in the five remaining Nichols stores by late 2015. Nichols is deploying the version of Birdzi’s app, which includes multi-lingual support, as well as support for billboards, community events or any other content that grocers wish to promote.
After deploying a number of customer loyalty and coupon programs, Nichols wanted to replace its digital coupon and in-store apps with a single solution for personalized customer engagement. While reviewing the options, Nichols found that Birdzi met their needs and will allow the grocer to offer omni-channel personalized savings through the grocer’s website, mobile browser, mobile application and email, offering Nichols the opportunity to increase engagement, particularly with millennial shoppers.
The spending habits of Generation Y are gaining on baby boomers, and the growing shopper segment wants savings at their fingertips. With targeted marketing and a mobile application powered by Birdzi, Nichols can reach millennials and deliver savings to their smartphones, whether it is through a mobile browser, application or email, as they shop.
Posted by Veronica Silva Cusi, news correspondent
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Birdzi transforms retail spaces into location-aware environments, using sophisticated mobile analytics that provide insights into in-store shopper behavior. Birdzi provides both retailers and brands with a platform that allows them to target shoppers based on their purchase history, personal preferences, and location. The company’s powerful, cost-effective retailer branded mobile apps help shoppers along the path to purchase, while improving conversion and increasing revenues.
About Nichols Dollar Saver:
Nichols Dollar Saver is a supermarket
Published: Friday, July 17, 2015