News : Nielsen to Hire 500 Call-center Workers
July 10, 2014 -- Nielsen, a media and marketing research firm, said that it plans to expand its call center in Dallas and hire more than 500 employees through the fall.
The Dutch-owned company inherited the telemarketing center at 8585 N. Stemmons Freeway last year when it acquired rival Arbitron Inc. About 250 people have worked there for more than six years.
Nielsen said it plans to double the size of the call center by adding roughly 18,000 square feet as it "shifts more volume to Dallas to support broader Nielsen call-center functions." The company’s website shows two other U.S. call centers, in San Antonio and Oldsmar, Fla.
Nielsen said the jobs will include research interviewers, team leaders and various support staff, but it declined to specify a pay range for the jobs.
"Dallas has been attracting a tremendous number of call centers, back-office centers, shared centers — whatever they’re called," said Susan Arledge, managing principal of real estate firm Cresa Dallas. "It’s big names you’ve heard of and names you’ve never heard of."
Also this year, insurance provider State Farm announced plans to hire more than 600 people at a new call center in Richardson, and Dallas-based AT&T Inc. wanted to hire 350 workers in North Texas for call-center and other jobs.
Call centers cluster in areas with a high percentage of younger workers, a reasonable cost of living and nearby colleges, said Paul Stockford, director of research for the National Association of Call Centers.
The Dallas area also has plenty of space and a large labor force, Arledge said.
The National Association of Call Centers estimates the nation has around 70,000 call centers and 2.2 million customer service agents, including call-center workers.
Posted by Veronica Silva Cusi, news correspondent
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Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
Published: Friday, July 11, 2014