Dubai, UAE, Jan 15, 2020 -- Nissan has selected Oracle Customer Experience (CX) to deliver an experience to its customers in markets across Middle East, Africa, India and Turkey. The initiative will provide a complete customer intelligence platform that will help Nissan deliver actionable customer intelligence in real time, at scale, to provide personalised solutions.
Joni Paiva, Regional Vice President for Marketing and Sales for Africa, Middle East and India, Nissan said, "It’s our mission at Nissan to continuously move to a much more dynamic, personalized relationship with our customers and wider audiences. In an effort to ensure that the Nissan brand continues to provide increased value and relevance to our customers, we are excited to take lead in understanding the customer journey through utilizing the power of connected devices. This translates into more engagement, awareness and education when it comes to our mobility vision and technologies under Nissan Intelligent Mobility which focuses mainly on vehicle security."
"We are also focused on creating a 360-degree view of our customers’ engagement with our brand. Oracle Cloud will help us explore our entire audience data, allowing us to personalize marketing campaigns with richer and more actionable insights," he added.
Oracle CX will provide Nissan with a complete customer intelligence platform for managing all of its customer data. Under this initiative, Nissan will implement Oracle Data Management Platform (DMP) and Oracle Infinity across the AMI region to provide personalized and contextual experiences across all customer interactions, from website visits and online ads to customer service calls and in-store transactions. This will enable Nissan to deliver experiences that increase sales, improve satisfaction, and grow customer lifetime value.
"Marketers in the digital age are overwhelmed with too much data across numerous channels. This makes it difficult to identify the next best action that will drive more leads down the sales funnel. With Oracle CX, Nissan will be able to put data in motion and turn it into their most powerful business asset", said Khaled Ismail, Senior Vice President – Business Applications, ECEMEA, Oracle Digital.
Posted by Veronica Silva Cusi, news correspondent
Oracle’s solution for software companies enables companies to provide customer service and efficient sales operations, while helping to ensure ordering, fulfillment, and revenue recognition. With Oracle’s integrated software, companies can improve your ability to cross-sell and up-sell by centralizing customer information, as well as enhance the customer experience across all channels.
Since the auto manufacturer's founding in 1933, Nissan has been committed to satisfying their customers with reliable services, technological advances, environmental protection and increased safety. The Nissan models include Maxima and Sentra cars, Altima and Infiniti sedans, Frontier pickups, the 350Z sports car, and the Xterra and Pathfinder SUVs. Nissan is made up of a richly diverse group of people, as reflected in the company's leadership team and the numerous corporate outreach programs in which it participate in the community.
Published: Thursday, January 16, 2020
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