News : Visa Cuts a Deal with TrialPay
Aug 29, 2014 -- Visa has cut a deal to license TrialPay’s transactional advertising platform for a loyalty and offers program, the card brand announced in a Visa Tumblr post.
Visa invested in TrialPay as part of a Series C funding round in January 2012. But Visa has no plans to buy out other investors, and TrialPay will remain independent.
A team from TrialPay, however, will join Visa as full-time employees to work on the loyalty platform that Visa hopes will "become a strategic and competitive differentiator for Visa," according to Ramon Martin, SVP Merchant Sales & Solutions at the card brand.
TrialPay’s technology places relevant offers around online transactions, and uses transactional data to show the most relevant offers and ads to consumers.
Posted by Veronica Silva Cusi, news correspondent
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About Visa Inc.:
Visa Inc. is an American multinational financial services corporation headquartered in Foster City, California, United States. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards and debit cards.
TrialPay is an alternative e-commerce payment system in which a consumer gets an item for free from a participating merchant in exchange for buying or trying out another product or service from a TrialPay advertiser.
Published: Monday, September 1, 2014