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News : Odisha Launches 104 Health Helpline for Expectant Mothers and Infants
Bhubaneswar, India, Oct 13, 2015 -- After the 102 and 108 services, Odisha, launched 104 Health Helpline in partnership with Ziqitza Healthcare Limited, a professional ambulance service provider.
The launch took place at the104 Call Centre operated by Ziqitza Health Care Ltd at Bhubaneswar. This helpline would track all expectant mothers and new born infants through Mother and Child Tracking System (MCTS). Odisha reaffirms its commitment for safe motherhood and the health of new born with the launch of 104 Health Helpline.
Sri Atanu Sabyasachi Nayak, Minister – Health & Family Welfare, Government of Odisha along with Principal Secretary Health and Family Welfare Ms. Arti Ahuja, Mission Director- NHM Ms. Roopa Mishra, graced this occasion with their presence.
Mother and Child Tracking System (MCTS) is an IT enabled application that will facilitate access to maternal and child health services by all pregnant women and children. MCTS is designed to track pregnant women from conception up to 42 days post-partum along with the new born infants up to five years of age. The helpline by Ziqitza will ensure that all pregnant women and children receive full set of medical information thereby possibly reducing maternal, infant and child sickness and mortality. Special calls will also be made to High Risk Pregnant Women on a monthly basis.
The Health Help Line will also evaluate the knowledge level of various service providers in order to improve services rendered by the ANM and ASHA workers through telephonic interpersonal contact daily on sample basis. The call centre is expected to reach out a minimum of 150 beneficiaries per day. Subsequently, the other services like counseling on family planning and HIV/Aids, First Aid, Nutrition and Hygiene, Maternal and Child Health Care Service shall also be included besides response to health scares and other localised epidemics and queries related to general information regarding location of health institutions and availability of facilities. There was no information available to beneficiaries’ and no outward reach nor any system of validation of service earlier which will be addressed by 104. The 104 Call Center is expected to reach about 8 lacs Expecting Mothers, 7 lacs Mother of Infants, 45000 ASHA workers and 7 thousand ANM.
Sri Atanu Sabyasachi Nayak, Minister – Health & Family Welfare, Government of Odishaalso added his insight saying, "The broad objective of the MCTS is to reduce Maternal Mortality Rate (MMR)infant mortality rate (IMR), to provide information in order to improve the nutritional level of the child and to ensure completion of immunization in children by tracking proper growth of a child. The MCTS is therefore an important intervention towards realization of the goals and objectives of the National Population Policy and the National Health Policy."
It is envisioned that the Mother and Child Tracking System through outbound calls from 104 will contribute towards enhancing the effectiveness of the public health care delivery system, mentioned Ms. Arti Ahuja, Principal Secretary Health and Family Welfare.
Ms Roopa Mishra, Mission Director – NHM, mentioned that, "104 Call Centre is expected to bridge the information gap between the various medical service providers and the ultimate beneficiaries of these services. Under MCTS,expectant mothers would be advised on regular medical needs and the also about the prescribed vaccinations of the infant and children till they are five years old."
The objective of MCTS is to have a name-based tracking system whereby pregnant women and children can be tracked for due check-ups and immunization. Naresh Jain, Managing Director, Ziqitza Healthcare Limited explained the mechanism, "Ziqitza will make outbound calls and register all pregnant women and births. An ID number will be generated and constant monitoring will ensure effective medical information is dispensed to the beneficiaries. We are glad to be one of the service providers to deliver services to women and children according to their specific needs."
Posted by Veronica Silva Cusi, news correspondent
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About Ziqitza Healthcare Limited:
Ziqitza Health Care Limited provides emergency medical services for all in India.
Published: Wednesday, October 14, 2015