News : OneLink BPO Applauded by Frost & Sullivan for its Strong Brand and Market Expansion Strategies
São Paulo, Brazil, May 30, 2019 -- Based on its recent analysis of the Latin American contact center outsourcing services market, Frost & Sullivan recognizes OneLink BPO with the 2018 Latin American Competitive Strategy Innovation and Leadership Award. By expanding its footprint across the region and bringing constant innovation to clients’ processes and services, OneLink became one of the few contact centers that grew by more than 40 percent year-over-year, and is likely to grow at double digits in 2019 as well.
"OneLink has a presence in several countries in Latin America, including El Salvador, Nicaragua, Guatemala, Colombia, and Mexico. It is also positioning itself as a multilingual provider by delivering services in Spanish, English, Portuguese, French, German, Italian, and Papiamentu," said Sebastian Menutti, ICT Senior Industry Analyst. "The company’s wide footprint has played an important role in attracting new clients, as it makes them less vulnerable to natural disasters or any other situation that could compromise operations. The company currently serves industries such as airlines, utilities and energy, healthcare, telecommunications, retail and consumer goods, banks and financial services, and the high-tech industry."
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OneLink BPO developed its Incredyble Coaching Model, with new, highly trained agents (INCREDYBLES(R)). This model is based on the 4 Cs connect with the company, converse with coaches and managers, create innovative solutions, and commit to the company’s values. OneLink BPO’s focus on employees’ happiness, wellness, and commitment has enabled it to achieve extremely low attrition rates. As a result, the company realizes lower hiring and training costs, a longer average tenure, and deeper expertise among employees.
"The company rolled out a series of initiatives to strengthen its brand, including webinars, white papers, blogs, and press releases, and established a fluid relationship with specialized media and industry analysts," noted Menutti. "Overall, OneLink BPO enjoys higher brand equity because of its track record, reliable solutions, and continuous innovation in the contact center outsourcing services arena."
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning, and customer satisfaction.
Posted by Veronica Silva Cusi, news correspondent
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About OneLink BPO:
We are an organization providing outsourcing services, management consulting, and technology with approximately 4000 employees; we have offices and operations in El Salvador, Colombia, Guatemala and Nicaragua.
About Frost & Sullivan:
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Published: Friday, May 3, 2019
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