News : OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers
Waterloo, ON, Canada, Oct, 2019 -- OpenText (NASDAQ: OTEX), (TSX: OTEX), a global provider in Enterprise Information Management (EIM), launched OpenText™ Core Experience Insights, a SaaS application that provides marketing providers full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance.
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"Modern, insight-driven marketing requires visibility into campaign performance across the customer journey. Customer behavior and satisfaction is driven by a complex set of interactions, so smart marketing decisions require truly omni-channel insights," said Patricia Nagle, Chief Marketing Officer, OpenText. "We built Core Experience Insights to give market leaders visibility into their customers' experiences from the first click to the final purchase decision."
"OpenText developed Core Experience Insights to help marketing leaders capture customer interaction data from siloed sources across all touchpoints," said Muhi Majzoub, OpenText EVP and Chief Product Officer. "With powerful data analysis and customer journey mapping at their fingertips, marketers can strategically tailor customer journey interactions to gain an information advantage."
OpenText Core Experience Insights is available immediately.
Posted by Veronica Silva Cusi, news correspondent
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OpenText is the leader in Enterprise Information Management, helping customers to create a Digital-First World by simplifying, transforming, and accelerating their information needs. Over 100,000 customers already use OpenText solutions, either on premises or in our cloud.
Published: Monday, October 21, 2019
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