New York, NY, USA, March 25, 2021 -- Optimove, a provider in CRM Marketing, announced the launch of its new realtime segmentation capabilities, which combined with the existing AI-driven CRM journey orchestration technology, provides brands with customer analysis, segmentation, and communication power.
The new capabilities are a direct result of Optimove's acquisition and integration of Axonite's realtime event streaming platform. Optimove's realtime segmentation is powered by customer attributes created through a no-code user interface, built to answer the needs of today's agile business users.
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"Organizations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers' past, present, and future, so their communications are always relevant," said Shai Frank, VP of Product at Optimove. "By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers' value."
"In today's world, effectively combining batch and realtime data is key to scale CRM Marketing and boost customer lifetime value," said Pini Yakuel, CEO and Founder of Optimove. "Optimove's unwavering commitment to providing a next-gen technology that allows brands to intelligently scale their CRM Marketing is what led us to these new capabilities. Segmentation based on the combination of historical, realtime, and predictive data is helping our customers break through the limits posed by single-faceted solutions, while firmly placing organizations on a path to reap the benefits of having the hundreds of segments that compose their AI-mapped CRM journeys."
Posted by Veronica Silva Cusi, news correspondent
Optimove is a CRM Marketing Hub, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove's CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimizing customer journeys, and accurately measure the incremental impact of all marketing interactions.
Published: Friday, March 26, 2021
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