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News : Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

#contactcenterworld

New York, NY, USA, March 25, 2021 -- Optimove, a provider in CRM Marketing, announced the launch of its new realtime segmentation capabilities, which combined with the existing AI-driven CRM journey orchestration technology, provides brands with customer analysis, segmentation, and communication power.

The new capabilities are a direct result of Optimove's acquisition and integration of Axonite's realtime event streaming platform. Optimove's realtime segmentation is powered by customer attributes created through a no-code user interface, built to answer the needs of today's agile business users.


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"Organizations looking to drive growth through their existing customers and effectively communicate with hundreds of segments need to be able to take into account their customers' past, present, and future, so their communications are always relevant," said Shai Frank, VP of Product at Optimove. "By blending realtime, historical, and predictive segmentation, we provide CRM marketers with the most robust set of targeting capabilities in the market, further helping brands significantly increase their customers' value."

"In today's world, effectively combining batch and realtime data is key to scale CRM Marketing and boost customer lifetime value," said Pini Yakuel, CEO and Founder of Optimove. "Optimove's unwavering commitment to providing a next-gen technology that allows brands to intelligently scale their CRM Marketing is what led us to these new capabilities. Segmentation based on the combination of historical, realtime, and predictive data is helping our customers break through the limits posed by single-faceted solutions, while firmly placing organizations on a path to reap the benefits of having the hundreds of segments that compose their AI-mapped CRM journeys."

#contactcenterworld

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com


About Optimove:
Optimove is a CRM Marketing Hub, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove's CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimizing customer journeys, and accurately measure the incremental impact of all marketing interactions.
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Today's Tip of the Day - Ask For Ideas

Read today's tip or listen to it on podcast.

Published: Friday, March 26, 2021

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2021 Buyers Guide Business Continuity

 
1.) 
Eckoh

CallGuard Remote
A flexible way to take secure, PCI DSS compliant payments from home or remote locations. It’s quick to deploy needs no changes to processes or systems.

CallGuard Remote prevents agents from seeing, hearing or recording card details so, the agent, their screen, and any call recordings are removed from the scope of PCI DSS.

This simple approach means the customer effectively types their own payment information into the agent’s payment screen, but with the card details being shielded from the agent’s view. It’s simple, and highly effective.

2.) 
OpsTel Services

SPEED & PLUS
The SPEED solution solves for service level issues while cost optimizing the environment with automation.

Provides an enhanced way to speed up & optimize invoking temporary agent skills configuration changes into the contact center environment.

Speed allows you to schedule both future changes & temporary changes that auto-revert back to the original state when scheduled time expires.

Speed features:

*Automated / Scheduled Temporary Agent Skills Configuration Management
*Immediate Temporary or Reoccurring Schedule Skills Configuration Changes
*Easy to Use/Operations Administration Focused
*Descriptive Monitoring Activity Dashboard
*Detailed “End to End’ Audit Trail and Perfor...
(read more)

3.) 
Vads

VADS Business Continuity Plan
VADS provides a business continuity plan by providing full outsource services and manage services. we've provided this to several clients. You can contact us for a detailed study case.

4.) 
Teckinfo Solutions Pvt. Ltd.

InterDialog UCCS
Adapting to the new normal contact center industry has to be ready for work from anywhere agents to maintain business continuity. Even when working from remote locations, the work from home agents or remote agents need to be monitored for smooth customer service operations or effective tele sales.

InterDialog UCCS with its work from home agent ready call center software helps you to have complete control over your contact center operations. Agents can log in from any where , home, office or any other place where they are through their mobile phone or desktop , or even through our ID mobile app . With centralized recording & reporting , you gain visibility of all contact center metrics , and you can manage your center the same way as you were doing when working from office.
 

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