News : Optus Opens 126 Small Business Specialist Stores, SMB Call Centre
Adelaide, Australia, May 16, 2016 -- Optus is kicking off an SMB support campaign through the introduction of more than 100 specialist stores, a call centre, and improved support services.
Optus has announced opening 126 small and medium-sized business (SMB) specialist stores as well as an SMB call centre in Adelaide as part of a renewed focus on supporting small business owners across the country.
"Many SMB operators are time-poor and want access to quality service around the clock. Whilst many are happy to visit our stores for a fast transaction off-the-shelf, we know others require a premium level of service to help them grow, and we're committed to delivering that," managing director of Optus Small Business Rob Parcell said.
"Most small businesses owners don't work 'nine-to-five'. They conduct their business from their home, the front seat of a van, or a shared innovation space. They need access to a reliable, high-speed connection to the world and an expert team who understands their unique communication needs."
Optus has been focusing on business owners of late; last week, it introduced Retail Assist, a mobile point-of-sale product developed in collaboration with Microsoft, HP, and Australia's banks, which enables retailers to manage inventory, verify stock, examine stored customer information, and process sales from an in-store mobile device.
In order to "reshape" its workforce, Optus announced a restructure of its Enterprise and Consumer divisions announced last month through a series of redundancies. Under the restructure, Optus will consolidate and make redundant a number of jobs, with a company spokesperson telling ZDNet that depending on "redeployment opportunities", the upper limit on the total jobs to go would be 480. CEO Allen Lew last week would not be drawn on the definite number of jobs going.
Optus also announced on Monday that it is partnering with small business owner -- and actor -- Mark Wahlberg as part of its SMB campaign.
"We are working with Mark on a campaign that encourages small business operators to believe big," Parcell said.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Segment Your Customers
More Editorial From Optus
SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications. The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia and Boost Mobile in the mobile telephony market, Uecomm in the network services market and Alphawest in the ICT services sector.
Published: Tuesday, May 17, 2016