News : Optus Partners with BroadSoft on Cloud Telephony
Sydney, Australia, May 17, 2017 -- Optus has announced the introduction of "Optus Loop", a cloud-based telephony system for small and medium-sized businesses that provides hybrid mobile and fixed-line services.
The telecommunications carrier partnered with unified comms provider BroadSoft on the project, with the latter's BroadCloud running the system.
Optus Loop provides voice, instant messaging and presence, voice, file sharing, and video conferencing services, with a soft client for desktops and tablets.
Former BlackBerry Australia MD and now head of Optus SMB Matthew Ball added that Optus Loop will enable businesses to improve their customer service.
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"When people need a service or business product, many do an internet search, ring the number, and if they can't get through or can't speak to someone, dial the next number. Small and medium business can't afford to miss out on these opportunities," Ball said.
"With Optus Loop, we are improving SMBs' call management capability so they capture calls through call re-routing, answering calls at their desk, and then taking the call with them on the go or having virtual call assistant pick up their calls."
Optus has been focusing on the SMB segment for the past year, in September launching the Optus Smart Shop marketplace with access to SMB cloud apps and technology, as well as a 24-hour technical support line.
Also working with BroadSoft is Optus' rival Telstra, which last month announced entering a multi-year deal to provide unified communications, collaboration, and contact centre services to Australian enterprise customers.
Under the deal, the BroadSoft Business suite of cloud-based unified communications applications will be deployed across Telstra's IP Telephony (TIPT), Digital Office Technology (DOT), and Session Initiation Protocol (SIP) Connect solutions.
#contactcenterworld, @broadsoftnews, @optus
Posted by Veronica Silva Cusi, news correspondent
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BroadSoft provides software that enables mobile, fixed-line, and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company's software, BroadWorks(R), enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.
SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications. The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia and Boost Mobile in the mobile telephony market, Uecomm in the network services market and Alphawest in the ICT services sector.
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