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News : Optus Taps Google Cloud for AI-powered Call Centre Tech

#contactcenterworld, @optus, @googlecloud

Sydney, Australia, Jan 20, 2021 -- Optus has reached a three-year strategic partnership with Google Cloud to enhance its call centres with the Contact Center AI (CCAI) solution.

The solution adds to Optus’ existing digital self-service tools, which already handles a high percentage of the telco’s customer service enquiries, by providing personalised experiences and building advanced customised solutions.

CCAI will also streamline customer access to support through Google Cloud’s enhanced natural language recognition technology, while also providing faster processing and real-time access to customer insights.

"Our customers expect more from their experiences in this digital-first era. Google Cloud’s technologies allow us to blend digital and human experiences, which has been transformative for our customers," Optus vice president for digital customer Vaughan Paul said.


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"It’s all about being more proactive, leveraging data insights and truly understanding our customers to deliver world class service."

Google Cloud ANZ vice president Mark Innes said, "Optus is leading the way in revolutionising customer service in the digital age."

"By supporting Optus with its industry-first use of our AI and machine learning technology, we can create a hyper-personalised and seamless experience that drives better customer engagement and differentiates Optus in the market."

#contactcenterworld, @optus, @googlecloud

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.crn.com.au


About Optus:
Company LogoSingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications. The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia and Boost Mobile in the mobile telephony market, Uecomm in the network services market and Alphawest in the ICT services sector.
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Published: Thursday, January 21, 2021

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