News : Oracle Buys LiveLOOK to Plug User Experience Hole
June 20, 2014 -- OracleCloud services and analytics holds potential to drive productivity improvements in the workplace, but technology is only as good as the user allows it to be, a detail that is often lost in the discussion about the trends disrupting the enterprise landscape today.
Oracle, however, has not allowed that fact to escape its attention as it looks for ways to reverse a series of disappointing quarters widely blamed on its sluggish response to changes sweeping through the marketplace.
To empower subscribers of its Service Cloud and to provide a more streamlined experience for their end-users, the database maker has acquired LiveLOOK, a New Jersey-based developer of customer service solutions founded and led by former Bell Labs lead software architect Igor Khalatian. The company is best known for its co-browsing software, which makes it possible for support agents to interact with a customer’s browser window to walk them through an issue.
Posted by Veronica Silva Cusi, news correspondent
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Oracle’s solution for software companies enables companies to provide customer service and efficient sales operations, while helping to ensure ordering, fulfillment, and revenue recognition. With Oracle’s integrated software, companies can improve your ability to cross-sell and up-sell by centralizing customer information, as well as enhance the customer experience across all channels.
Published: Monday, June 23, 2014