News : Oracle Buys Westminster Ad-analytics Firm Datalogix
Dec 24, 2014 -- Oracle Corp. will buy startup Datalogix Holdings Inc., an advertising partner to Google Inc. and Facebook Inc.
"Marketing services increasingly depend upon the integration of technology and data. Oracle and Datalogix bring each what the other most needs to thrive," said Jon Elvekrog, CEO of advertising-targeting firm 140 Proof.
Oracle has acquired four marketing-tech companies in the last two years.
Posted by Veronica Silva Cusi, news correspondent
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Oracle’s solution for software companies enables companies to provide customer service and efficient sales operations, while helping to ensure ordering, fulfillment, and revenue recognition. With Oracle’s integrated software, companies can improve your ability to cross-sell and up-sell by centralizing customer information, as well as enhance the customer experience across all channels.
Datalogix is a consumer data collection company, based out of Denver, Colorado. Datalogix provides online, direct mail, and mobile services to their clients.
Published: Monday, December 29, 2014