News : ORC Turns to SpeechStorm for Phone-based IVR Survey Solution
Belfast, 28th July, 2014 -- ORC International, a market research firm, has turned to mobile and voice customer service provider, SpeechStorm, for its Interactive Voice Response (IVR) phone-based solution to help it conduct employee engagement research surveys and dispense with less effective and more costly paper and web-based methods.
Conducting surveys is a challenge for any company attempting to gather statistically credible information on important matters from segments of the population relevant to their cause. Traditional paper-based and web-based methods have become inefficient in being able to deliver statistically relevant results from a target audience. As a result, many organisations which need credible survey results on which to base important business decisions, are turning to phone-based solutions that are fast, effective and engaging, and make the difference between someone taking part in a survey, or not.
ORC International conducts a large amount of research on behalf of its clients using integrated solutions, and its employee division, which is using the SpeechStorm solution, helps customers address strategic, employee-related issues through such surveys.
Alun Byles, Head of Operations (UK) at ORC, said, "We use SpeechStorm to reach employees that are harder to get in contact with. For a utility company we use it for employees who don’t really have a base, or if they do have one, are rarely there, e.g. meter readers. IVR is the only method we use to reach these employees and we always get a good response rate.
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Published: Tuesday, July 29, 2014