Omaha, NE, USA, June 6, 2022 -- Orion Advisor Solutions, a provider of transformative wealthtech solutions for fiduciary advisors, announced the completion of its acquisition of Redtail Technology, a web-based client relationship management (CRM) software firm serving the wealth management industry. The union of Orion and Redtail, announced in April, is poised to transform the way advisors grow their businesses through technology and outsourced solutions. Transaction details will not be disclosed.
"Today, we start bringing Orion and Redtail together to benefit growth-focused independent advisors by connecting the advisor-client journey with a highly integrated, most-in-one technology suite," said Eric Clarke, founder and CEO of Orion. "We are working to quickly embed Redtail’s highly regarded CRM with Orion’s robust tech stack ecosystem to make it even more valuable for advisors. Orion and Redtail will remain open architecture offerings; we believe advisors deserve options and should be able to pick and choose the partners and technology that work best for their needs."
The combination of Redtail’s CRM technology to Orion’s open architecture platform can serve as the foundation for advisors’ tech stacks, connecting the advisor-client journey via an end-to-end, seamlessly integrated platform built around a CRM hub. The combined technology platform experience is expected to come to market quickly as APIs and deep integrations are already in place. As open architecture platforms, Orion and Redtail will continue to support and prioritize their existing technology integrations for clients.
"Redtail joining Orion will greatly benefit financial advisors who seek an integrated suite of technology to grow their businesses," said Brian McLaughlin, Orion's President of CRM. "We aim to solve some of advisors’ tech integration challenges by bringing together the technology pieces they need to be successful and freeing advisors up to spend more time engaging with their clients and prospects in meaningful ways."
Posted by Veronica Silva Cusi, news correspondent
About Orion Advisor Solutions:
Orion is a premier provider of the tech-enabled fiduciary process that transforms the advisor-client relationship by enabling financial advisors to Prospect, Plan, Invest, and Achieve within a single, connected, technology-driven experience. Combined, our brand entities, Orion Advisor Tech, Orion Portfolio Solutions, Brinker Capital Investments, HiddenLevers, and BasisCode create a complete offering that empowers firms to attract new clients seamlessly.
About Redtail Technology:
Founded in 2003, Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), compliant text messaging solutions (Redtail Speak), paperless office, and email archiving solutions in the financial services industry. The company is dedicated to helping advisors efficiently grow their firms by providing them with the core technologies that drive their day-to-day operations, offering low cost and easy to implement applications and integrating with many of the industry's most widely used applications.
Published: Wednesday, June 8, 2022
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