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News : Patties Foods Manages its Field Team and Assets with StayinFront
April 29, 2014 -- Patties Foods Limited (ASX: PFL), the manufacturer, supplier and marketer of frozen savoury and dessert brands, has selected StayinFront EdgeCG(R) as its mobile, SaaS-based sales force automation solution.
Specifically designed for the consumer goods industry, StayinFront EdgeCG will help Patties’ 110 representatives throughout Australia drive best practice retail execution strategies across its portfolio that includes Four’N Twenty, Patties, Herbert Adams, Nanna’s, Creative Gourmet and Chefs Pride.
StayinFront EdgeCG’s cloud environment will allow the company to quickly and cost effectively roll out the software on the latest touch-screen tablets using StayinFront TouchCG(R).
Zelko Erdec, General Manager IT, Patties Foods Ltd, said: "Rather than making our business environment fit new software modules, the StayinFront system is adaptable to our processes. It matches our training and in-store best practice objectives. By operating in a cloud environment, we’ve reduced upfront and ongoing complexity and the problems of keeping systems up to date.
"Our team will now have easy-to-use software and devices to back their sales professionalism as we strive for greater market share."
Posted by Veronica Silva Cusi, news correspondent
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StayinFront is a provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront combines unique technologies with an extensive implementation and support infrastructure to ensure a successful CRM project.
Published: Wednesday, April 30, 2014