News : Pega Marketing Delivers Improvements in Personalized Customer Engagement
Cambridge, MA, Jan 14, 2015 -- Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise, announces enhancements to its marketing application. Pega Marketing provides campaign management and cross-channel integration capabilities, giving marketers a consolidated view of customer preferences and attributes so they can easily create targeted outbound campaigns for all customers.
The application enables marketers to deliver personalized customer engagement that maximizes customer experience and customer lifetime value, while increasing business revenue.
Pega Marketing introduces new features and improvements in design and usability that help marketers drive connected engagement with customers throughout the customer journey.
Available on-premise or on Pega Cloud, the Pega Marketing application is built on the Pega 7 Platform, and uses decisioning in a marketing context.
Posted by Veronica Silva Cusi, news correspondent
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Pegasystems Inc. (NASDAQ: PEGA) provides software to automate complex, changing business processes. Pegasystems, a provider of unified process and rules technology, gives business people and IT departments the ability to use best processes across the enterprise and outperform their competition.
Published: Thursday, January 15, 2015