News : Pega Marketing Delivers Improvements in Personalized Customer Engagement
Cambridge, MA, Jan 14, 2015 -- Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise, announces enhancements to its marketing application. Pega Marketing provides campaign management and cross-channel integration capabilities, giving marketers a consolidated view of customer preferences and attributes so they can easily create targeted outbound campaigns for all customers.
The application enables marketers to deliver personalized customer engagement that maximizes customer experience and customer lifetime value, while increasing business revenue.
GO FOR GOLD AND REPRESENT YOUR NATION!
The 2018 13th annual Top Ranking Performers Global Awards are open until 31st Dec 2017
Awards for all levels of staff and a fantastic range of corporate awards for contact centers! Click on the banner for details!
Pega Marketing introduces new features and improvements in design and usability that help marketers drive connected engagement with customers throughout the customer journey.
Available on-premise or on Pega Cloud, the Pega Marketing application is built on the Pega 7 Platform, and uses decisioning in a marketing context.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Telephone Numbers
More Editorial From Pegasystems
Pegasystems Inc. (NASDAQ: PEGA) provides software to automate complex, changing business processes. Pegasystems, a provider of unified process and rules technology, gives business people and IT departments the ability to use best processes across the enterprise and outperform their competition.
Published: Thursday, January 15, 2015
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
global provider of contact center services and back-office processing
Verint Systems is a provider of analytic software-based solutions for the security and business intelligence markets. Verint solutions transform voice, video, and text into actionable intelligence - m...
|Genex Infosys Limited|
Genex Infosys is managed by a group of young and dynamic people having extensive knowledge and global exposure in the field of BPO and IT services. Genex is the largest BPO Company in Bangladesh is an...