News : Pegasystems Announces the Launch of Pega Self-Service Advisor
Cambridge, MA, USA, February, 2017 -- Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement, launched Pega(R) Self-Service Advisor -- an AI-powered capability that enables businesses to provide customers with intelligent 'digital advisors' anywhere on their web and mobile channels.
"Most organizations talk the talk about putting their customers at the center of their business, but in practice, they find this is very difficult to pull off," said Jeff Nicholson, vice president, CRM product marketing, Pegasystems. "Now companies can dynamically adapt their digital experiences to the customer, instead of forcing their customers to adapt to their systems. And this can now be done without changing the existing infrastructure. This enables the business to provide a contextual and contiguous experience while lowering costs and increasing customer satisfaction -- a win-win for all involved."
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Posted by Veronica Silva Cusi, news correspondent
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