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News : Pegasystems Appoints VP for CRM Product Marketing and VP for Insurance
Cambridge, MA, USA, March 3, 2016 -- Pegasystems Inc. (NASDAQ: PEGA), the software company empowering enterprises with strategic business applications, announced the appointment of Jeff Nicholson as Vice President of Product Marketing, Customer Relationship Management (CRM), and John Williams as Vice President and Business Line Leader for Insurance.
Jeff Nicholson joins Pega from Kitewheel, where he was Vice President of Marketing and drove go-to-market strategies as well as product and company positioning. At Pega, Mr. Nicholson will lead the business' CRM market positioning, product messaging, and thought leadership. His more than 20-year career spans digital marketing, CRM, predictive analytics, customer engagement and loyalty, real-time marketing, and social strategy. He previously held marketing and product positions at Pitney Bowes Software, Portrait Software, and Kronos.
With more than 20 years of experience, John Williams' career spans the global insurance industry, including property, specialty, casualty, life, and reinsurance. At Pega, Mr. Williams will drive the go-to-market strategy and execution for applications in the insurance market. He joins Pega from Tower Group, where he held roles including Senior Vice President, Chief Information Officer, and Head of Corporate Initiatives supporting business development and growth. He previously held senior operating positions with Torus Insurance and American International Group, as well as management consulting roles at Oliver Wyman and KPMG.
"The CRM market is in tremendous flux as empowered consumers demand greater attention and focus from each brand interaction. At Pega, we want to ensure our strategic applications enable our clients to meet these demands and exceed expectations," said Don Schuerman, Vice President of Product Marketing and Chief Technical Officer, Pegasystems. "Jeff and John have a proven track record of helping organizations rise to these challenges, and they bring deep domain expertise to help Pega continue to evolve as fast as our clients and industries demand."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Involve Staff
More Editorial From Pegasystems
Pegasystems Inc. (NASDAQ: PEGA) provides software to automate complex, changing business processes. Pegasystems, a provider of unified process and rules technology, gives business people and IT departments the ability to use best processes across the enterprise and outperform their competition.
Published: Tuesday, March 8, 2016