News : Pegasystems Named a Visionary in Gartner's Magic Quadrant for Multichannel Marketing Hubs
Cambridge, MA, USA, May 3, 2018 -- Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement, announced it has been named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report.
Gartner evaluated 21 marketing software vendors against 15 different criteria based on their ability to execute and completeness of vision. According to Gartner, their "inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning with AI, and integrating customer journey analytics."
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Pega(R) Marketing – part of Pega's end-to-end suite of customer engagement applications that includes sales automation and customer service – allows marketers to leverage AI technology like predictive analytics and machine learning to move from traditional campaigns to always-on marketing. It is powered by Pega(R) Customer Decision Hub, Pega's real-time artificial intelligence (AI) engine.
"As one-to-one marketing becomes the standard to provide true value to customers, organizations need AI-infused tools to make personalized recommendations and provide consistent, end-to-end experiences," said Tom Libretto, chief marketing officer, Pegasystems. "We believe this recognition from Gartner reinforces Pega's unique, AI-powered approach to customer engagement, as well as our commitment to giving clients the most advanced, intuitive tools to create personalized and consistent experiences throughout the entire customer journey."
Posted by Veronica Silva Cusi, news correspondent
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