Cambridge, MA, USA, Aug. 10, 2020 -- Pegasystems Inc. (NASDAQ: PEGA), a software company empowering digital transformation, announced it has been recognized by research firm Gartner in its Gartner Critical Capabilities for Sales Force Automation (1) report. Among the three use cases examined in the report, Pega received the highest score of any vendor in the B2C Sales Use Case category for Pega Sales Automation™.
Gartner evaluated 15 sales force automation (SFA) vendors based on 10 key product capabilities and how they apply to three specific use cases. This report is a companion to Gartner's Magic Quadrant for Sales Force Automation (2), which named Pega a Visionary in the market for the third consecutive time.
In the report, Gartner explains: "Most SFA systems are foundational technologies, necessary for providing the basic skeleton of sales process automation steps. This means that buyers must consider how to customize vendors' native SFA capabilities or purchasing additional sales automation systems to meet their selling requirements."
This recognition is among Pega's recent analyst recognitions for customer engagement. Most recently, Pega was named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (3) report. Pega was also named a Leader in The Forrester Wave™: Real-Time Interaction Management (RTIM) report, Q1 2019 (4) and a Leader in The Forrester Wave™: Healthcare CRM Providers, Q1 2020 (5).
Quotes & Commentary
"This new era of sales automation technology can be absolutely game-changing. Powered by data and AI, sellers can be guided through moments and strategies that will matter most in advancing and closing business across today's highly distributed teams," said Jeff Nicholson, global head of CRM, Pegasystems. "At Pega, we are empowering organizations with technologies like AI and intelligent automation so salespeople can foster much deeper customer relationships and drive results. We believe this recognition from Gartner reinforces how Pega Sales Automation is helping to deliver optimal customer experiences and drive more efficient processes across our clients' organizations."
Posted by Veronica Silva Cusi, news correspondent
Pegasystems Inc. (NASDAQ: PEGA) provides software to automate complex, changing business processes. Pegasystems, a provider of unified process and rules technology, gives business people and IT departments the ability to use best processes across the enterprise and outperform their competition.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Tuesday, August 11, 2020
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