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News : Pernix Therapeutics Deploys Cegedim’s CRM and Compliance Services
Bedminster, NJ, Nov 12, 2014 -- Cegedim, announces that Pernix Therapeutics has selected the company’s Software-as-a-Service (SaaS) Mobile Customer Relationship Management (CRM) solution, MI Touch, for sales force effectiveness. In addition, it will provide its sample management services to help maintain compliance with the FDA’s PDMA regulations. Pernix Therapeutics is a pharmaceutical company primarily focused on the sales, marketing, and development of branded pharmaceutical products.
Cegedim’s Mobile Intelligence CRM system will allow Pernix to deliver timely information to field representatives for more effective interactions and provide flexible CRM functionality to fit preferences for an enhanced user experience. BuzzeoPDMA, a Cegedim Company, will be providing sample accountability, annual inventories and other compliance services as required by U.S. compliance regulations.
"Working with Cegedim’s platforms enables Pernix to run our operations more efficiently and focus on our priority of strengthening relationships with our stakeholders." said Rip Weinseimer, Vice President of Sales Operations, at Pernix. "We chose Cegedim and BuzzeoPDMA for their proven track record in developing comprehensive, integrated solutions."
Posted by Veronica Silva Cusi, news correspondent
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Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,600 people in more than 80 countries and generated revenue of €874 million in 2009.
Published: Friday, November 14, 2014