New York, NY, USA, July, 2021 -- Pipedrive, a CRM platform for sales and marketing teams, announces the recent addition to the executive leadership team, Laurence Capone as Chief Financial Officer (CFO).
Capone is a seasoned financial executive and brings a wealth of experience to the company with over 25 years in operational finance, accounting and leadership roles. With a proven track record of generating strong performance and leveraging key operational drivers to deliver financial goals, she holds expertise in Software Services, B2B in the SMB, Mid, Large Enterprise and Global Markets. As CFO, she will be responsible for implementing the company’s financial vision, leading Pipedrive’s financial strategy, planning, accounting and finance operations.
"I am thrilled to join the Pipedrive team. I am passionate about driving growth and value creation and believe that Pipedrive has tremendous potential given the strength of its technology, culture and global footprint. As CFO, my focus will be to develop strong business partnerships, as well as cross enterprise alliances, to build scale and secure revenue streams for Pipedrive. I am looking forward to being part of the expansion of such an innovative organization," said Laurence Capone, newly appointed CFO.
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"Pipedrive has very ambitious goals growing from a single solution to an intuitive, easy-to-use, yet powerful and beneficial multi-function product. The addition of Laurence will play a significant role in the company’s continuous success as we continue to scale our business," said Michael Schrezenmaier, Interim Co-CEO & COO, Pipedrive.
Before joining Pipedrive, Capone worked in ADP where she served as CFO across multiple business units and functions over the last 20 years. Her roles included CFO of the Global Enterprise Organization, CFO of Worldwide Sales and Marketing and CFO of Small Businesses Services. She also held leadership roles in the Mid-Market Business Unit and Corporate FP&A Function. During that time, she oversaw the rapid growth of ADP’s Workforce Now HCM solution, as well as the scale-up of RUN ADP’s award winning HCM solution for small businesses to over 300,000 customers.
Laurence joined ADP through the acquisition of GSI in Paris, France before relocating to the U.S. Prior to ADP and GSI, Laurence was with Arthur Andersen LLP in Paris. She graduated from the Ecole Supèrieure de Commerce (ESLSCA) in Paris, France.
Capone's addition to the Pipedrive leadership team follows the recent appointment of CEO, Dominic Allon.
Posted by Veronica Silva Cusi, news correspondent
About Pipedrive Inc.:
Pipedrive is the weapon of choice for salespeople in scaling companies – the sales CRM pipeline platform that makes selling simple. Pipedrive keeps things moving, stops tasks falling through the cracks and kills the tedium of admin. Pipedrive ensures that sales activities remain targeted, ambitious and realistic. Today, over 75,000 customers in 170 countries, and across 100 industries leverage Pipedrives’ award-winning software to manage their sales process. Founded by seasoned sales professionals, Pipedrive launched in 2010. It is one of the fastest growing cloud-driven SaaS companies worldw
Published: Monday, July 12, 2021