News : Pixlee Introduces Social CRM for Digital Marketers Focused on Millennials
San Francisco, CA, USA, June 8, 2016 -- Pixlee, a provider in visual marketing software, introduced the next evolution of their visual marketing platform, integrating new Social CRM capabilities to help millennial-focused brands build stronger relationships with their most passionate customers on social media.
Pixlee's Social CRM provides a way for marketers to find and organize consumers talking about their brands on social, curate and promote customers' content, engage with them directly via different marketing channels, and measure the success of the overall brand-customer relationship.
"Behind every great photo posted about a brand on Instagram, Facebook, or Twitter is a customer, and in today's social media-driven world, every customer is his or her own media company," said Kyle Wong, co-founder and CEO of Pixlee. "Garnering the loyalty of these customers can be a brand's greatest asset for reaching new audiences and generating brand awareness. Pixlee's Social CRM empowers marketers to develop stronger relationships with these passionate customers incentivizing them to both continue buying your product and sharing your brand with new people."
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Segment Your Customers
The best way to build a brand today is to use the voice of your own customer. Pixlee works with more than 150 brands such as Kenneth Cole, Gaiam Yoga, Levi''s and Carnival Cruises, helping them better market and sell by using real customer photos and videos across marketing channels. The company''s approach has proven to profoundly impact sales: shoppers that engage with Pixlee-managed content on a brand''s website are, on average, 2x more likely to make a purchase and have a 6% higher average order value.
Published: Friday, June 10, 2016