News : Mortgage Returns Launches New Features to Their Technology
St. Louis, April 29, 2014 -- Mortgage Returns, a provider of TRUE CRM technology and automated marketing solutions for the mortgage industry, has announced the launch of new features to their TRUE CRM system, providing companies with new marketing materials, content control and advanced reporting capabilities.
These features are in addition to Mortgage Returns’ Spring Purchase Program that was announced earlier this year and includes a 5-touch marketing campaign to promote new purchase business and referrals in the upcoming home buying season.
"These new features provide enhancements that enable lenders to drive profitability by strengthening their relationships with customers, prospects and referral partners in a purchase market with decreased loan production," said Jim Blatt, president and chief executive officer of Mortgage Returns. "TRUE CRM allows lenders to effectively target their marketing and analyze its effectiveness on a granular level to ensure they capitalize opportunities found in their database."
Posted by Veronica Silva Cusi, news correspondent
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About Mortgage Returns:
St. Louis-based Mortgage Returns provides a TRUE CRM and automated marketing solution that transcends traditional marketing by enabling originators to improve the effectiveness of their outreach programs and maximize profitability from clients, prospects and referral partners. Through an award-winning database management and marketing system, Mortgage Returns provides timely and relevant marketing for more than 9,000 mortgage originators nationwide. Mortgage Returns’ customized marketing solution also increases referrals and cross sell opportunities for more than 300 financial institutions.
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Published: Tuesday, May 20, 2014