News : PossibleNOW Included in Independent Report on Privacy Support Providers for Marketers
Atlanta, GA, USA, Dec 8, 2016 -- PossibleNOW, a provider of customer engagement and enterprise preference management solutions, announced its inclusion in a report on privacy support providers by Forrester Research, an independent global technology and market research company. Entitled "Vendor Landscape: Privacy-Support Providers for Marketers," the August 2016 report included PossibleNOW among 34 vendor and user companies who were surveyed.
The report, authored by Principal Analyst Fatemeh Khatibloo, establishes that marketers need guidance to make sense of their new privacy responsibilities. The report also states that privacy is still an afterthought in most marketing organizations.
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Khatibloo writes, "that’s because marketers 1) don’t understand their new responsibilities and 2) don’t know where to turn for help." She writes that because internal resources such as legal or security and risk teams are often stuck in compliance and risk mitigation mode, they may not understand the business drivers behind marketing tactics. The report adds that marketers may want to look to external resources for guidance.
"We are pleased that PossibleNOW was included in the online survey for this valuable research report," says Scott Frey, President and CEO of PossibleNOW. "This report explains how modern marketing is creating new privacy risks and the various technologies available to help marketers manage data use and privacy practices."
Scott states, "We believe that the report reinforces what PossibleNOW clients already know — that marketers need to take on more responsibility for privacy and to stop relying exclusively on internal teams to cover all their bases. The report discusses how the right tools and services from privacy support vendors can help bolster marketers’ privacy capabilities."
#contactcenterworld, @forrester, @possiblenow
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From possibleNOW
PossibleNOW, headquartered in Duluth, Georgia, is the trusted source for consumer compliance and marketing solutions. PossibleNOW’s DNCSolution® suite of Internet-based services provides comprehensive tools that help direct marketers comply with federal and state Do Not Contact legislation (Do Not Call, Do Not Fax, Do Not E-mail, Do Not Mail). PossibleNOW’s PrivacyPass® effectively manages the contact and privacy preferences of customers and prospects including service, privacy, marketing (opt-in and opt-out) across all marketing channels and serves as a System of Record across the enterprise. PossibleNOW also provides data services to help direct marketers maximize the value of their information assets and boost the effectiveness of calling campaigns. CompliancePoint, a PossibleNOW company, provides consulting, audit and training services on consumer and business privacy and data security issues.
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
Published: Monday, December 12, 2016
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