News : PossibleNOW Included in Independent Report on Top Emerging Technologies for B2C Marketers
Atlanta, GA, USA, May, 2017 -- PossibleNOW, a provider of customer engagement and enterprise preference management solutions, announced its inclusion in a report on marketing technology by Forrester Research, an independent global technology and market research company.
Entitled "The Top Emerging Technologies for B2C Marketers," the April 2017 report identifies Enterprise Preference Management (EPM) as a new technology that marketers must adopt and lists PossibleNOW as an example of an EPM vendor.
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The report, co-authored by Vice-President and Principal Analyst Joe Stanhope and Vice President and Research Director Mary Pilecki, contends that EPM is marketing’s most overlooked tool and that it fuels customer understanding.
"Enterprise preference management builds customers' trust by providing customers with meaningful marketing choices and some control over how a brand communicates with them," writes Stanhope and Pilecki.
"We agree with Forrester's research - preference management builds customer trust," says Scott Frey, President and CEO of PossibleNOW. "At the same time, it helps companies earn consent to communicate and manage that consent as it evolves over time, critical functions for any business and essential for those with EU customers under the new GDPR rules."
The report states that marketers that have jumped the chasm from the digital world to the post-digital world need technologies that help them be "human, helpful and handy." It also states that EPM "lets marketers validate their assumptions" and "capture preferences that are otherwise difficult or impossible to infer."
#contactcenterworld, @possiblenow, @forrester
Posted by Veronica Silva Cusi, news correspondent
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More Editorial From possibleNOW
PossibleNOW, headquartered in Duluth, Georgia, is the trusted source for consumer compliance and marketing solutions. PossibleNOW’s DNCSolution® suite of Internet-based services provides comprehensive tools that help direct marketers comply with federal and state Do Not Contact legislation (Do Not Call, Do Not Fax, Do Not E-mail, Do Not Mail). PossibleNOW’s PrivacyPass® effectively manages the contact and privacy preferences of customers and prospects including service, privacy, marketing (opt-in and opt-out) across all marketing channels and serves as a System of Record across the enterprise. PossibleNOW also provides data services to help direct marketers maximize the value of their information assets and boost the effectiveness of calling campaigns. CompliancePoint, a PossibleNOW company, provides consulting, audit and training services on consumer and business privacy and data security issues.
Forrester Research is an independent technology and market research company that provides advice on existing and potential impact of technology, to its clients and the public.
Published: Tuesday, May 23, 2017
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