News : Postmedia Slashes Jobs at Calgary Call Centre
Toronto, Jan 13, 2014 -- Postmedia Network Canada Corp. (TSX:PNC.B) plans to outsource its classified advertising call centre in Calgary, laying off most of the 48 employees, the company said.
The owner of the National Post and various other big-city newspapers said the decision is part of its strategy to lower expenses and focus more on other priorities, which include its digital business.
Postmedia said its classified advertising will be managed through Media Sales Plus, a vendor based in Williamsville, N.Y.
Like most of the newspaper industry, Postmedia has been grappling with a years-long trend of readers and advertisers turning away from print publications to digital media, including websites.
The Canadian call centre will close in the spring or summer, Postmedia spokeswoman Phyllise Gelfand said in a telephone interview.
Over the past month, the company has been posting job openings for digital staff members, as part of a plan to focus more on readers who use tablets or other digital platforms like mobile phones to read news.
Also Monday, the Globe and Mail announced plans to offer buyouts for 18 positions across the media company that affect its editorial, advertising and circulation departments.
The Canadian Press is jointly owned by the parent companies of the Globe, the Toronto Star and Montreal La Presse.
Many Canadian newspapers have added paywalls or metered access to their websites, encouraging more readers to subscribe for access to their content.
Postmedia began a three-year plan to dramatically change its business model by setting up digital pay walls for its websites, ending the publication of many Sunday newspapers and selling its headquarters in Toronto.
In November, the company outsourced the production of the Calgary Herald to TC Transcontinental Printing and said it would also outsource contracts for the production of both the Vancouver Sun and the Province.
Posted by Veronica Silva Cusi, news correspondent
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About Postmedia Network:
The Postmedia Network Canada Corporation is a Canadian media company headquartered in Toronto, Ontario, consisting of the publishing properties of the former Canwest, with primary operations in newspaper publishing, news gathering and Internet operations.
Published: Wednesday, January 15, 2014