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News : Principa And Atura Announce Partnership To Provide Chatbot Solutions

#contactcenterworld, @PrincipaD

Cape Town, South Africa, 13 May 2019 -- Principa Decisions, a data analytics and software company, and Atura, a software company specialising in instant messaging technology, have announced a partnership that offers the credit and collections industry a solution to support originations, customer management and collections via virtual agent chatbots on mobile and desktop devices.

The partnership represents the coming together of two significant components: Principa Decisions’ experience and understanding of the credit and collections industry, and Atura’s Artificial Intelligence-based technology solutions. The partnership is, therefore, able to offer Artificial Intelligence and data-driven instant messaging solutions specifically aimed at assisting the credit and collection’s industry to improve their customers’ experience and service levels, while decreasing costs associated with originations and collections.

"What made this partnership very appealing ", says Jaco Rossouw, Principa Decisions CEO, "is the great synergies that exist between our business in the form of what we call productised analytics. The key ingredients we were looking for in selecting the right technology partner was a cloud-based technology solution and strong analytical capabilities to support a virtual agent conversation. Atura ticked all the boxes to the above requirements and more".

Dave Eagle, General Manager of Atura, echoed this sentiment: "We believe that Principa’s industry expertise and relationships, alongside our chat technology, make a powerful combination in the retail credit and collections space. Together we provide a service that benefits both businesses and their customers, and ultimately improves the retail credit industry in South Africa."

#contactcenterworld, @PrincipaD


About Principa Analytic Consulting:
Company LogoWe use data analytics to help companies predict customer behaviour ranging from probability of paying back a loan to responding to a marketing campaign. Since 1999, we've served over 150 companies in 30 countries in Africa, Middle East and Europe. Principa is the leading Analytics organisation in South Africa. We help companies find customers in a compliant manner. All call centres should turn to Principa for updated, profiled analytic "leads" for your business.
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Published: Monday, May 13, 2019

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