News : Project HOPE Expands Relationship with Merkle Response Management Group
Hagerstown, MD, March 28, 2017 -- Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a technology-enabled, data-driven performance marketing agency, has announced the expansion of its relationship with Project HOPE to include donation processing and, most recently, Merkle RMG’s Aeon Sustainer Processing and Management solution. Merkle RMG has partnered with the nonprofit since 2014, beginning with contact center services.
Project HOPE is a global health organization working to solve health crises around the world. The nonprofit engaged with Merkle RMG to help improve donor care and retention. By first utilizing Merkle RMG’s inbound call center services, followed by the addition of donation processing services in 2016, Project HOPE has enhanced its donor relationships by making Merkle RMG a vital part of its team.
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"Project HOPE’s supporters enable its mission and deserve a level of care that reflects their vital role in our organization. Merkle RMG is a part of our team helping us deliver on our Donor First Commitment and philosophy. Its team is our donor contact services team, and now they also allow us to provide a more timely, accurate and efficient donation processing experience for Project HOPE donors and staff. Together, we are able to scale and respond to donors to truly impact retention and advance our goals," said Jann Schultz, Senior Director of Integrated Fundraising and Communications at Project HOPE.
"Project HOPE recognizes the critical role donor retention plays in its ability to raise funds so it can provide needed health care around the globe. The cost of donor acquisition is great. This makes timely and accurate donation processing, which enhances supporter relationships and encourages long-term giving, crucial," said Bill Sayre, President of Merkle RMG. "With the addition of our Aeon solution, Project HOPE can further increase donor lifetime value, develop deeper connections and focus on raising funds to continue to improve health and save lives."
Posted by Veronica Silva Cusi, news correspondent
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Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland.
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