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News : Proximity Wins Skoda's CRM Business
London, UK, Jan 12, 2016 -- Skoda has picked Proximity London as its CRM agency for the UK, ending its 14-year relationship with AIS London.
Proximity won the account after a competitive pitch that began in October 2015.
Following the CRM pitch, Proximity will be tasked with looking after all of Skoda’s UK direct consumer communications. The first campaign is expected to run in February.
Earlier this month, Skoda stripped AIS London of its UK digital advertising account, handing it to Fallon London without a pitch process. Fallon already looks after Skoda’s UK and European above-the-line advertising.
Mike Dodds, the chief executive of Proximity London, said: "Skoda will be a fantastic addition to our growing Volkswagen Group client list and we cannot wait to get started."
Posted by Veronica Silva Cusi, news correspondent
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About Proximity London:
London based agency offering direct marketing, online media planning and buying, event marketing, web design and hosting.
Published: Wednesday, January 13, 2016