Salt Lake City, UT and Seattle, WA, USA, Sept, 2018 -- Qualtrics, a provider in experience management, announced an expansion of its strategic partnership with Kantar. Previously focused primarily on customer experience, the partnership will now extend to provide deep employee experience insights, actionable intelligence, and expertise by combining Qualtrics' Employee Experience (EX) solution with the consulting expertise of Kantar TNS' consulting service and expertise.
The Qualtrics XM Platform helps organizations manage the four core experiences of business: customer, employee, product, and brand experience. By extending the partnership, the two companies will help accelerate the ability of organizations to manage the full experience lifecycle. In today's experience economy, that has never been more important.
"There is a massive gap between the experiences employers offer today and the experiences a new generation of employees expect," said John Torrey, Chief Corporate Development Officer at Qualtrics. "Organizations must improve the experiences for employees and customers across the entire lifecycle to gain a deep understanding of the experiences people want."
"We've shown that brands who create disruptive, differentiated and connected customer experiences consistently grow," said Stephen DiMarco, Chief Digital Officer Insights Division at Kantar. "We are thrilled to expand our partnership with Qualtrics to provide a holistic offering that links brand promise to customer and employee experience. Our combined offering with help organizations identify, optimize and activate employee insights for lasting engagement and maximum return."
Posted by Veronica Silva Cusi, news correspondent
About Qualtrics XM:
Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.
Published: Monday, September 24, 2018
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