Provo, UT and Seattle, WA, USA, April, 2021 -- Qualtrics (Nasdaq: XM), an Experience Management (XM) Platform and creator of the XM category, introduced new solutions designed to make it even easier for companies to acquire new customers and build loyalty with existing customers, efficiently and at scale. The new solutions are easy to set up, enabling companies to accelerate their time to value.
The pandemic challenged every company to respond to sudden shifts in customer expectations —from the way people want to interact with customer service to their expectations of how brands responded to the crisis. As we move into the post-pandemic world, the most successful companies will make their decisions by deeply connecting with their customers to understand changes in their expectations, predict future behaviors, and create great experiences, even in the face of uncertainty.
"Customer preferences and expectations have evolved significantly this past year, and companies will need to adopt an experience-first approach to customer relationships moving forward," said Jay Choi, Chief Product Officer of Qualtrics. "The most successful companies adapt and thrive even during disruptive times by understanding the 'how' and 'why' behind customer behaviors and using that data to proactively design and deliver the best experiences for their customers."
Qualtrics is delivering new solutions to help every company understand what their B2B and B2C customers are experiencing with their brand continuously across different milestones, and enable them to able to quickly act on that experience data.
Posted by Veronica Silva Cusi, news correspondent
About Qualtrics XM:
Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.
Published: Tuesday, April 6, 2021
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