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News : Qualtrics Appoints Lynn Girotto as Chief Marketing Officer

#contactcenterworld, @Qualtrics

Provo, UT and Seattle, WA, USA, May 28, 2024 - Qualtrics,  a provider and creator of the experience management (XM) category, announced that marketing veteran Lynn Girotto has joined the company as Chief Marketing Officer. Girotto will lead Qualtrics' global marketing organization, including brand, communications, demand generation, field marketing, product marketing, and pricing and packaging.

Girotto has more than 25 years of experience in senior marketing roles at leading technology and consumer brands where she has been deeply focused on driving higher brand awareness, consideration and loyalty through improved customer experience. She most recently served as Chief Marketing Officer of Vimeo, where she led a shift in the video platform's strategy toward enterprise customers and applications where she worked to differentiate Vimeo with superior customer experience. Previously, she served in senior marketing roles at Microsoft, Starbucks, Tableau and Getty Images.

"Lynn's strategic approach and background with some of the world's most incredible, fast-growing consumer and enterprise brands makes her the perfect addition to the Qualtrics leadership team as we embark on the next phase of our exciting journey," said Qualtrics President and COO Brian Stucki. "Her experience, focus and deep leadership experience will help Qualtrics to better serve our customers around the world."

"Qualtrics is at an incredible inflection point as a brand, as the advent of robust AI solutions makes it possible for companies to understand every employee, prospect and customer and deliver consistent, incredible experiences for them," Girotto said. "It's an exciting time to join Qualtrics and its world-class leadership team. As the role of the CMO continues to evolve and expand there couldn't be a better time to help marketing leaders in all industries to master the discipline of Experience Management."

#contactcenterworld, @Qualtrics

Posted by Veronica Silva Cusi, news correspondent

About Qualtrics XM:
Company LogoQualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.
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