Salt Lake City, UT and Seattle, WA, USA, July 1, 2020 -- Qualtrics, a provider in customer experience and creator of the experience management category, announced enhancements to their Voxpopme integration, empowering customers to capture video feedback that directly integrates into the Qualtrics XM Platform™. Businesses can leverage video insights to gain a deeper understanding of their customers' needs in real-time and quickly take corrective action to improve the experiences they deliver.
"Understanding consumers, customers, and employees has never been so crucial for business," said Dave Carruthers, CEO & Founder at Voxpopme. "Voxpopme's integration with Qualtrics allows brands to go beyond key charts and dashboards to see real people, customers, and employees talking passionately about their experiences, not just the scores and trends alone. This rich feedback allows for an instant understanding of and empathy for their perspective, and ultimately instills more drive to take action."
"Video is an inescapable medium. Today, consumers are creating and sharing video feedback via social media and other channels, influencing the brand perception and purchase intent of other consumers," said R.J. Filipski, Global Director of Business Development, Qualtrics. "Strengthening the partnership between Qualtrics and Voxpopme empowers businesses to observe an even more complete picture of their customers' sentiments, obtain richer and more emotional feedback, and take actionable steps to fix poor experiences."
Posted by Veronica Silva Cusi, news correspondent
About Qualtrics XM:
Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.
Published: Thursday, July 2, 2020
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