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News : Qubit Helps Lenovo to Execute Digital Customer Experience Strategy
New York, NY, USA, September, 2015 -- Qubit, a provider in digital customer experience, announced that Lenovo, a computer maker, has selected Qubit to help grow its online channels in North America. This agreement will help Lenovo utilize innovative data-driven methods to scale and optimize its online shopping experience.
The ability to tailor the buying experience for each online visitor is an important feature for ecommerce. To accomplish this, Lenovo will leverage Qubit to offer targeted and personalized content and continuously integrate and update customer preferences.
"We are highly invested in development and enhancements and Qubit’s technology, will help us scale our online operations and provide the best possible customer experience," said Lewis Broadnax, executive director, web sales & marketing, Lenovo "Our customers have unique needs and preferences, and it is essential that we understand them in order to provide them with the best possible visit to our website."
Posted by Veronica Silva Cusi, news correspondent
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Qubit introduced the industry’s first data-driven customer experience platform. Built around the needs of omnichannel businesses, Qubit’s technology integrates analytics, segmentation, A/B testing and web personalization to form a golden record of each customer across a brand’s digital touchpoints. These critical insights enable businesses to continuously optimize their operations to meet the evolving and real-time needs of their customers. Qubit is trusted by ecommerce leaders including Jimmy Choo, Travelex, Staples and Emirates.
Lenovo Group Ltd. is a Chinese multinational computer technology company with headquarters in Beijing, China, and Morrisville, North Carolina, United States.
Published: Tuesday, September 8, 2015