News : Raab Associates Gives TreeHouse Interactive High Product Scores
Salt Lake City, Utah December 18, 2014 -- TreeHouse Interactive™, a provider in on-demand marketing automation platform (MAP) solutions, announces that TreeHouse’s Marketing View™ MAP is ranked favorably in Raab Associates' annual B2B Marketing Automation Vendor Selection Tool (VEST). Assigning strong product scores for mid-size to enterprise companies, the report asserts that Marketing View provides extensive content marketing features, unusually flexible reporting capabilities, and a more complete view of customer behaviors and revenue than most marketing automation products. A comparison between TreeHouse and other marketing automation providers reveals that score values are competitive in all categories including lead generation, campaign management, scoring and distribution, reporting, technology, usability and pricing for mid-size to enterprise companies.
The VEST report provides detailed information, vendor rankings, and industry background on systems designed to help business marketers capture new prospects, nurture relationships, and coordinate lead performance with sales departments. It is the latest in a series of Raab Associates reports tracking the industry since 2008.
2018 Top Ranking Performers Present:
CONTACT CENTER & CUSTOMER ENGAGEMENT
BERLIN - ORLANDO - MACAOFIND OUT MORE!
"Being scored and ranked alongside major industry vendors in the Raab Associates report is great validation for Marketing View," said Erich Flynn, CEO, TreeHouse Interactive. "Having innovated our marketing automation platform since 1998, we've continued to work hard at building a robust, best-in-class solution that helps marketers optimize their efforts, especially in the areas of content marketing, campaign design and success tracking for more effective nurturing. We appreciate Raab Associates' recognition of these strengths and others."
Today's Tip of the Day - Competing Departments = Better Service?!
More Editorial From Impartner
Published: Friday, December 19, 2014
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 10,000 companies in...
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solv...
Convergys delivers consistent, quality customer experiences in 58 languages and from more than 150 locations around the globe. We partner with our clients to improve customer loyalty, reduce costs, an...
|Genex Infosys Limited|
Genex Infosys is managed by a group of young and dynamic people having extensive knowledge and global exposure in the field of BPO and IT services. Genex is the largest BPO Company in Bangladesh is an...