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News : Raab Associates Gives TreeHouse Interactive High Product Scores
Salt Lake City, Utah December 18, 2014 -- TreeHouse Interactive™, a provider in on-demand marketing automation platform (MAP) solutions, announces that TreeHouse’s Marketing View™ MAP is ranked favorably in Raab Associates' annual B2B Marketing Automation Vendor Selection Tool (VEST). Assigning strong product scores for mid-size to enterprise companies, the report asserts that Marketing View provides extensive content marketing features, unusually flexible reporting capabilities, and a more complete view of customer behaviors and revenue than most marketing automation products. A comparison between TreeHouse and other marketing automation providers reveals that score values are competitive in all categories including lead generation, campaign management, scoring and distribution, reporting, technology, usability and pricing for mid-size to enterprise companies.
The VEST report provides detailed information, vendor rankings, and industry background on systems designed to help business marketers capture new prospects, nurture relationships, and coordinate lead performance with sales departments. It is the latest in a series of Raab Associates reports tracking the industry since 2008.
"Being scored and ranked alongside major industry vendors in the Raab Associates report is great validation for Marketing View," said Erich Flynn, CEO, TreeHouse Interactive. "Having innovated our marketing automation platform since 1998, we've continued to work hard at building a robust, best-in-class solution that helps marketers optimize their efforts, especially in the areas of content marketing, campaign design and success tracking for more effective nurturing. We appreciate Raab Associates' recognition of these strengths and others."
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Published: Friday, December 19, 2014