News : RBS Invests in Customer Service for UK Businesses
Sept 30, 2014 -- The Royal Bank of Scotland has announced an investment in improving customer service for its business customers.
RBS is 81% owned by UK taxpayers after a financial crisis bailout spared it from collapse. Part of the bailout terms is that RBS must become a bank focused on supporting the UK economy and shun the risky casino-style investment banking that led it into trouble.
Under the investment plan, RBS will create eight "business accelerator hubs" across the country to help new entrepreneurs get off the ground and a streamlined service for businesses so they can open an account and get access to lending within five days.
Moreover, staff will be given more training so they can offer more advice and services locally to firms, rather than having to refer back to a central office.
The bank also said it will improve its wealth management service in the UK for its high net worth customers.
"Banking should be easy for customers, but in the past we have made it too complicated to do even the simplest of things. We are fixing this," said Alison Rose, chief executive of commercial and private banking at RBS.
"The investment we've pledged today will speed up account opening, simplify lending processes and provide tailored tools to help our people support customers better. This is exactly what a growing business needs from its bank, and is what we're focused on doing.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Proximity To Customers
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About Royal Bank of Scotland:
The Royal Bank of Scotland plc (Scottish Gaelic: Banca Rìoghail na h-Alba) is one of the retail banking subsidiaries of the Royal Bank of Scotland Group plc, and together with NatWest and Ulster Bank, provides branch banking facilities in the United Kingdom. Royal Bank of Scotland has around 700 branches, mainly in Scotland though there are branches in many larger towns and cities throughout England and Wales.
Published: Tuesday, September 30, 2014