News : Red Roof Signs New Multi-Year Agreement With Epsilon For Email Marketing Services
Plano, TX, USA, October, 2016 -- Epsilon(R), an Alliance Data (NYSE: ADS) company, announced the signing of a new multi-year agreement with Red Roof(R), an economy hotel chain in the United States. Epsilon will serve as the company's email services provider.
Alliance Data logo.
As Red Roof's email services provider, Epsilon will leverage its Agility Harmony(R) digital messaging platform, to deploy targeted email campaigns to existing and potential customers. Epsilon will leverage Red Roof's existing customer database to develop and implement an audience segmentation strategy, identifying customers based on variables such as geolocation, demographics, likeliness to book, and travel history. Customers will receive permission-based, personalized email communications with relevant promotional offers, developed based on their preferences and behaviors.
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"At Red Roof, our overall marketing strategy is based on meeting and exceeding the needs and desires of our customers. Email is a valuable vehicle to engage our core audience and we are excited about enhancing our existing capabilities," said Marina MacDonald, chief marketing officer at Red Roof. "I'm confident Epsilon will bring sophistication to our email and digital marketing campaigns, based on their knowledge and expertise as well as the sheer scale and functionality of their solutions."
"Agility Harmony is going to transform the effectiveness of Red Roof's email and digital marketing campaigns, supporting their existing customer-centric approach and creating deeper engagement with customers," said Bryan Kennedy, chief executive officer, Epsilon/Conversant. "Epsilon is honored to work with Red Roof, a leader in the hospitality space, on a variety of marketing initiatives which will undoubtedly play a critical role in driving customer engagement and return visits. We see tremendous opportunity to build on our relationship over time and introduce more integrated solutions that will deliver business outcomes."
Posted by Veronica Silva Cusi, news correspondent
Source: Alliance Data
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About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
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