News : ResponseTap Named a 'Cool Vendor' by Gartner Inc.
London, UK April 30, 2015 -- ResponseTap, a provider of Call-based Marketing Automation solutions, announces it was named a 'Cool Vendor' in the "Cool Vendors in CRM Customer Service and Support, 2015" report by Gartner, Inc. "The research provides IT application providers, and the customer service business buyers they support, a view of five vendors with applications to deliver a customer service experience and/or reduced operational costs."
Used by marketing departments to understand both online and offline marketing performance, ResponseTap is helping solve the challenge of delivering a better experience when customers move between touch-points, in particular the phone call.
ResponseTap also collects digital experience data from the consumers and provides that back to their customers. This not only enables them to improve the level of service they provide, but also increases both the chances of a sale and of those consumers returning.
"Our vision has always been to enable customers to unlock the power of information to improve business performance," said Ross Fobian, CEO of ResponseTap.
"To be recognised as a 'Cool Vendor' by Gartner is a great honour, and we believe is a testament to both the quality of our product, and the hard work we've put into realising that vision."
Posted by Veronica Silva Cusi, news correspondent
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ResponseTap is a provider of call tracking technology since 2008 in Europe and North America.
Gartner, Inc. is a research and advisory firm that helps more than 10,000 clients leverage technology to achieve business success. Gartner’s businesses consist of Research, Consulting, Measurement, Events and Executive Programs. Founded in 1979, Gartner has over 3,800 associates, including approximately 1,000 research analysts and consultants, in more than 75 locations worldwide.
Published: Friday, May 1, 2015