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News : ResponseTap Secures Funding to Continue US Expansion
May 13, 2014 -- Salford Quays-based ResponseTap, has secured series B funding from investors Beringea and Eden Ventures.
The money will be used to accelerate expansion in the U.S. and to continue support for its UK development team.
Since its first external funding round in 2012, ResponseTap has developed rapidly, and now the company has over 50 employees, an established US presence and a solid client base.
ResponseTap provides agencies and brands with granular data about the journey of a web visitor leading up to, during and after a phone call to a business.
This insight enables its clients to analyse and improve the efficiency of their marketing activities. ResponseTap’s data can additionally be integrated with other tools including web analytics, bid management, CRM and call centre infrastructures.
This then improves return on investment on marketing spend and allows for a better understanding of the customer journey through multiple customer touch points - including the telephone.
Stuart Veale, managing partner at Beringea, who will join the ResponseTap board, commented: "ResponseTap has developed a product that will lead the next generation of call analytics. "As more expensive and more complex products are increasingly sold online, we believe that the importance of phone calls will increase, rather than decrease, as a sales channel.
"ResponseTap is well-positioned to take advantage of this trend and this funding will help them build a stronger platform for growth in the U.S. and the UK."
Posted by Veronica Silva Cusi, news correspondent
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ResponseTap is a provider of call tracking technology since 2008 in Europe and North America.
Published: Thursday, May 15, 2014