Dayton, OH, USA, Feb. 17, 2020 -- The Reynolds and Reynolds Company introduced a new customer relationship management system (CRM) for automotive retailers: FOCUS.
FOCUS is a dealership-wide CRM system enhanced with mobile functionality and built to deliver the efficiency, convenience, and accessibility that dealership personnel rank as top priorities.
"FOCUS represents a complete reimagining of what a CRM system can and should be," said Jon Strawsburg, vice president of product planning for Reynolds and Reynolds. "CRM tools have been around for years and generally have gotten more sophisticated and – complex. But that added complexity doesn't always make it more effective to get work done. We changed that. FOCUS is built to make managing the customer relationship easy and intuitive, and to help in deciding what ought to be done next, not simply providing a list of what needs to be done sometime."
"It's become increasingly apparent to us that traditional CRMs haven't been cutting it for the challenges dealers face today – and more importantly, will face tomorrow," added Strawsburg. "We incorporated extensive feedback from dealers who tested and used the new product – in their stores, in real time, for real work."
Strawsburg concluded: "What we delivered is more than a CRM. FOCUS redefines traditional functionality to achieve the perfect balance of employee empowerment, management control, and dealership-wide success."
Posted by Veronica Silva Cusi, news correspondent
Reynolds and Reynolds is a provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.
Published: Wednesday, February 19, 2020
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