Newport, RI, USA, Jan 6, 2021 -- 360 View, an industry-specific provider of customer relationship management software for financial institutions, announced their partnership with BankNewport, to implement their successful CRM growth platform.
BankNewport will be implementing 360 View’s base CRM, as well as their Marketing Automation module and customer-specific messaging feature, SmartPops™. The bank’s commitment to technology while maintaining the individual customer relationship motivated their search for a stand-out CRM solution. John Sullivan, EVP Director of Digital and Technology Strategy at BankNewport states, "It’s not just the bank’s expectation for efficiencies, it’s our customers’ expectation that we know them and optimize their time, and that’s what the right CRM solution can offer."
With BankNewport’s long history of strength and stability, a reliable and sustainable technology partner was central in their search. "This is a long-term and important partnership, one that will continue to strengthen beyond implementation," explains Wendy Kagan, EVP Director of Employee and Community Engagement.
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360 View offers a relationship that provides regular, personal contact with their long-standing team of bankers helping bankers. Joyce Colin, VP National Sales Representative for 360 View, agrees, "We are in the business of relationships as well, so we live and breathe the mantra and think it’s really important to understand our partner’s needs." BankNewport will also be taking advantage of 360 View’s in-house industry expertise through their Professional Services Offerings.
The 360 View platform boasts a host of features including intelligent marketing automation and analytics through an accessible, user-friendly interface. Sullivan describes the importance of this to BankNewport, "There was more of an intuitive approach with 360 View as to other solutions that we researched, and that was central to our decision. It really boils down to how intuitive the application will be for the general user."
Posted by Veronica Silva Cusi, news correspondent
About 360 View:
360 View is the growth platform developed for banks and credit unions, providing all the tools necessary to maximize their team’s performance. The solution goes beyond CRM, allowing the user to automate marketing campaigns, use analytics to capitalize on cross-sell opportunities and track goals and incentives, all while providing richer relational experiences that are personalized to every customer’s unique needs. 360 View was developed by bankers specifically for financial institutions and has been serving the financial community since 2001.
Published: Thursday, January 7, 2021
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