News : Richer Analytics Makes Zoho Social a Powerful Platform for Social Media Marketers
Pleasanton, CA, USA, Nov, 2018 -- Zoho announced major updates to Zoho Social, its social media marketing platform. The new version provides deep analytics into social media metrics such as reach, impression, and engagement, while the latest Facebook Lead Form integration with CRM field-mapping allows users to map and sync lead information from Facebook Lead Ads with records in Zoho CRM. Users can also manage their Google My Business listings and reviews without leaving the interface, and have a greater control on their publishing schedule with the CustomQ feature.
"Social analytics has been one of the most sought-after requirements for social media marketers around the world, and most tools either don't offer deep analytics or do not connect with other sales, marketing, and support tools to give full context on social interactions," said Raju Vegesna, chief evangelist of Zoho. "With the new set of reports, Zoho Social offers in-depth reporting on audience demographics, reach, impression, engagement analytics, and overall performance for key social channels."
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"We've always believed that there's more to social media marketing than just publishing posts," added Vegesna. "That's one of the reasons why we set out to build a complete social media management platform for businesses and agencies that helps them with not just publishing but monitoring and reporting as well."
This announcement was released in conjunction with the introduction of Zoho's new Customer Experience Platform, a unified suite that allows Sales, Marketing, Support and Operations to work as one team on one interface.
Posted by Veronica Silva Cusi, news correspondent
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About Zoho Corporation:
Zoho Corporation founded in 1996, is located in Chennai, Tamil Nadu, India. The company was founded and headed by Sridhar Vembu. who earlier worked in Qualcomm USA.
Published: Tuesday, November 20, 2018
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