News : Road Scholar Expands Relationship With Alliance Data
Plano, Texas, Dec 8, 2016 -- Epsilon, an Alliance Data (NYSE: ADS) company, announced that Road Scholar, a not-for-profit educational organization providing adults with experiential learning opportunities around the globe, has signed an expanded agreement for personalized digital advertising services with Epsilon's Conversant(R) business. Epsilon has been providing consumer database marketing services to Road Scholar since 2012.
With the new agreement, Conversant will provide digital advertising services developed to micro-target adult students across all digital and web devices. Conversant will enable Road Scholar to reach consumers across their devices by delivering personalized advertising to prospective customers and existing alumni across the United States. Conversant's approach will provide Road Scholar with highly accurate, consistent views of their participants as they move between desktops, smartphones and tablets, enabling the brand to connect with customers in unique and relevant ways that drive website visits and travel bookings.
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"Epsilon has made a tremendous impact on Road Scholar's contact strategy since we initially partnered with them four years ago," said Kristin Moore, SVP of Marketing at Road Scholar. "Through a robust database marketing strategy, we've developed deep customer relationships with both our alumni and potential Road Scholars. I'm confident the addition of Conversant's digital capabilities will enhance our current marketing strategy and inspire many older adults to further engage with our educational programs."
"Road Scholar is a wonderful organization founded on community, camaraderie and delivering unsurpassed educational travel experiences," said Bryan Kennedy, chief executive officer at Epsilon/Conversant. "Epsilon's approach in database marketing has allowed for authentic, meaningful conversations that line up with Road Scholar's mission and story. Their decision to partner with Conversant for digital advertising capabilities will bring the learning movement to many new travelers."
Posted by Veronica Silva Cusi, news correspondent
Source: Alliance Data
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About Alliance Data Systems:
We are a strong and growing company with three successful businesses (Alliance Data Card Services, Epsilon and Loyalty One) focused on helping our clients grow through data-driven marketing and loyalty solutions. We work behind the scenes for the world’s best known and respected brands.
Published: Friday, December 9, 2016
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