Check out The Most Innovative, Highly rated Contact Center World Events EVER!
...Thousands of past delegates agree! - BOOK YOUR PLACE TODAY!
Best Contact Centers in the World 2017
all award winners!STARTS IN:
News : Ryanair Invests in NoSQL Mobile Platform to Boost Customer Experience
Dublin, Ireland, March 24, 2015 -- Ryanair is upgrading its mobile reservation platform using Couchbase’s NoSQL database, allowing it to offer offline functionality to customers via its smartphone app.
The airline is in the process of a major rebrand as it seeks to shed the negative image of the brand held by some, and offer better, and more personalised, customer service. Part of this strategy has included investment in its popular mobile app.
The airline carrier is now in the process of deploying Couchbase Mobile in order to enhance the functionality of its mobile app and offer services to customers that may be unable to access a connection - for instance, in mid-flight - or unwilling to pay roaming charges while abroad.
"We realised that some apps don’t travel well in that when you are abroad, some apps, especially travel apps, don’t perform as well as you like," said Ryanair senior software engineer, Paul Sheridan.
"We want to give you access offline to reference data, such as station information, information about airports, some of our business rules, restrictions. We want to offer you relevant products and services because we know where you are travelling and when you are travelling and we want to allow you to make certain changes even on the day you are travelling."
The new project is underpinned by the use of Couchbase Mobile. The platform involves three components: Couchbase Server, its typical NoSQL backend database, Couchbase Sync gateway to synchronise data between a mobile device and the cloud, and Couchbase Lite, an embedded NoSQL database which sits on a mobile device and provides data offline access.
Posted by Veronica Silva Cusi, news correspondent
Today's Tip of the Day - Consultancy Advice
More Editorial From Ryanair Limited
About Ryanair Limited:
Ryanair Ltd. is an Irish low-cost airline. Its headquarters is located in Swords, County Dublin, Ireland, with its primary operational bases at Dublin Airport and London Stansted Airports. In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers.
Published: Friday, March 27, 2015